Communications Marketing My action plan for choosing a major begins with a couple of points of analysis. I first will be looking at my personality and interests, and then try to align themselves with potential career paths.. From there, I will look at the majors that might be available to help put me on that path. These different things will be done here, but then there are other facets of the action plan. For example, I will begin to envision the different positions in this pathway and the types of companies/industries in which I might want to ply my future trade.

I want to have three major goals. First, I want to gather enough information for me to make an informed decision. A sub-goal that is associated with this is to look at different jobs in my fields of interest, and gather data about career prospects. A second goal will be to determine what majors will be most useful in helping me to get to these career pathways. It is more important to have a concrete sense of my major than it is to have a concrete sense of career pathway at this point. A sub-goal here will be to determine what majors are out there, and maybe to have a first choice of major-minor outlined by the end of the exercise. The third goal will be to identify what other skills or knowledge I might need to acquire to excel. This is an interesting one, not really related to the major, but it will help me to know what else I will need so that I can begin to prepare for that.

There are definitely some potential barriers for each goal. For the first goal, I feel that it might be difficult to gather all the information that I need. For example, there are websites that provide me with some basic information, but these sites may not provide...

At some point, I will probably need to do some interviews, talk to people in the businesses I am looking at, to overcome the information gap. In terms of determining majors, I wonder if a barrier to that might be that the courses of study that are the best might be available. I like to think in terms of possibilities, and best case outcomes, and I hope that there are no barriers to pursuing the education I want -- but I understand this might actually require special permissions from departments if the best course is something I have to design myself. On the last goal, I may find that I have no pathway to learn what I think I do. If it is not something you learn in school, I might not have a place to learn it, or might not have the time. So there are certainly some potential barriers that I need to overcome.
Identification of Majors

I see communications and marketing as the two best majors for me to focus on (Pace, 2016). First, there are always good careers in these fields, and they suit my personality. Second, these are established majors so there are no barriers to pursuing these studies. These majors both help me to understand how to define an audience, frame a message, and to build my communication skills. I feel that either one, or some combination of both, would be ideal for the career that I wish to pursue.

Personal Mission Statement

It is my mission to graduate with the skills and knowledge required to pursue a career in either fashion marketing or in public relations.

Occupations

I see either public relations or marketing as two key occupations for my course of study, and would like to focus on the fashion industry for both.…